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We invited ourselves to Apple to plant a few “seeds” for a good cause.
So we decided to invite ourselves to the Apple Store, the temple of new. Check out what happened.
Fact: the industry of new is terrible news for the planet. Every new phone manufactured increases CO2e emissions, wastes tons of water and precious metals, contributes to the growth of electronics dumps all over the world, and causes so many other problems you'll think that Doomsday is just around the corner.
But worry not because here’s the good news: there is an alternative to new - refurbished. According an ADEME (The Ecological Transition Agency in English) study published in January 2022, buying refurbished instead of new avoids 91% of the CO2, 91% of raw materials use, 82% of water waste, and 88% of the e-waste. Say hello to a way of consumption that the planet can actually keep up with.
With these numbers, you’re probably wondering… why do people continue to buy new? We wondered that too. So on Earth Day we decided to do something sort of mind blowing to change their minds. We AirDropped ourselves into the lap of one of the biggest players in the tech market, the temple of new, the one and only, Apple.
We used AirDrop to mass deliver messages promoting more sustainable tech right onto Apple’s best sellers: their display iPhones, iPads, and MacBooks. And thanks to that little AirDrop on Earth day, Back Market hit back at the market of “New New New!”.
"We airdropped hundreds of messages inside the Apple Stores of Berlin, London and Paris. People testing the new models received a funny video informing them that they could buy the same phone but cheaper and much more sustainable (-91%carbon footprint). Sure, it was risky, but hey we did it for the Planet. Happy Earth day to all!
When not fighting the good fight for environmental sustainability, Haziq loves making reviews of everything and anything tech-related.
So… it seems that we're going to be spending a little time confined to our homes, with only the plants for company. It's probably a good time to grow a small vegetable garden on your balcony anyway, or… maybe just reconnect with your console or PC. But there will come a time when you have to work, so for those of you who are not used to working remotely, we’re here to offer you a small survival kit to equip you in these exceptional circumstances.
The production and end-of-life disposal of our smartphones, computers and other modern tech has a dramatic impact on the environment, which can often be overlooked when compared to other environmental issues. Half of the carbon emissions from the digital sector (making up 4% of global emissions) come from the production of such devices and refurbishing these instead of simply replacing, while not a perfect solution, can help to significantly limit their environmental impact. We’d like to tell you a little more about it here.
You might hear a lot of mis-information about 5G causing this, causing that, and generally being a big scary problem. But, don’t let hearsay guide your decisions when you can simply get better informed. Here we shed a light on what 5G is, how it has come about and what it means for you and mobile data speeds and performance.
This fee allows Back Market to invest in quality control with our refurbishers, to offer you the best experience possible when buying refurbished products from us.
We eat, sleep, and do bathroom stuff all with our phone in hand. But have we ever really checked in on its effect on the environment?
As the new school year approaches, you need to make sure you have all the right tech bought ahead of time. For the new school year, we have made a small selection of good student deals with student discounts on Apple products in particular! As a student, you’re entitled to a 5% discount on the entire catalogue of the Back Market site - that’s a further discount on all of our refurbished products which are already on average between 30% and 70% cheaper than buying new.
iPhone 11 vs 12 vs 13: The decision was not difficult for us.
We put the iPhone 13 model under the microscope for you. Here’s the report on our experiences.
Wondering whether buying refurbished electronics really helps the planet? Here are the facts to prove how refurbished electronics reduce e-waste, save you money, and more.
Wondering if Back Market is legit? Check out what others are saying about Back Market. Read these real reviews and find out if Back Market is indeed legit and safe to use?.
Thanks to you. Published Apr 12, 2023 - Does choosing Back Market really prevent environmental damage? It definitely does, all thanks to purchases made by you. We've just hit 1 million tonnes of prevented CO2e.
Published Apr 19, 2023 - Want proof that refurbished tech is better for the planet? Coming right up.
Published 19 Apr, 2023 - Back Market has received B Corp status, joining companies like Patagonia as a certified "Benefit Company." Learn what this means for Back Market, and for you, as a customer of Back Market.
