When is Black Friday 2024? Your guide to the best deals and shopping tips

What is Black Friday?

Black Friday is an annual winter sale that kicks off the Christmas shopping season. Many well-known brands participate in Black Friday, offering very low prices both online and in store. Black Friday is widely promoted and draws attention from the press every year.

Consequently, it is now one of the busiest and most hotly anticipated sales events in the retail calendar and is an extremely important day for many businesses. While sales used to be strictly limited to just Black Friday weekend itself, some shops now offer discounts on the days leading up to Black Friday, through the whole of November, or even the entire run-up to Christmas.

When is Black Friday 2024?

Held on the last Friday in every November, Black Friday 2024 falls on November 29th and is a major global shopping event. Given the ever-growing popularity of Black Friday sales, many stores attempt to out-compete rivals by starting the deals in early November and continuing them throughout the month.

The event culminates in Cyber Monday, traditionally held the Monday after Black Friday weekend. Although midnight on Cyber Monday used to mark the end of discounts until the January sales started, it is now quite common to see brands keep prices low until Christmas.

Black Friday sales and deals

If you’re shopping on Black Friday 2024, you’re most likely to find major discounts on big ticket items, such as TVs, laptops, and homeware appliances. Electronics, toys, and clothing also usually get marked down during the Black Friday sale, as brands target early Christmas shoppers who want to check gifts off their lists or stock up on homeware essentials before hosting in December. To find out which items you might find the best prices on, look at best-selling items from the previous year, as these are likely to be marked down.

Brands will sometimes offer predictions online for which products are likely to sell out the fastest on Black Friday. For example, Currys predicts that air fryers and smart thermostats will fly off the shelves during Black Friday 2024, while recreational products like gaming chairs are also marked as popular items.

Many brands will also offer discounts on smaller, cheaper items during Black Friday. Subscription prices and offers may also fall in line with the sale.

On Back Market, we take low prices on tech, appliances, and recreation seriously all year round, so there’s no need to waste time running lengthy price comparisons or researching Black Friday brand discounts. Our regular competitive prices on second-hand devices match Black Friday sale prices in some stores, making Back Market a brilliant option if you love to buy second-hand.

Where to find the best Black Friday deals 2024?

Black Friday is used by many widely known retailers as a way to promote products and boost revenue for the whole year. Many popular brands, including Currys, Amazon, Argos and AO, offer Black Friday discounts on appliances, tech products, toys, and furniture. You can also find discounts on home and lifestyle products from John Lewis during the Black Friday sale.

Some notable retailers, such as Apple and Ikea, do not participate, with Ikea offering deals on pre-loved furniture instead for a greener Black Friday. At Back Market, we don’t reduce our prices for Black Friday, simply because we don’t need to. Our affordable and competitive prices on second-hand items are available all year round. This way, our customers don’t have to wait until November to get a bargain, and don’t feel pressure to shop only on sale days.

With Back Market, you can wait until you need something replaced and then browse to your heart’s content until you find a product you really love – without worrying that the price is going to shoot up once the deal ends. We believe this is a more sustainable way to shop, as buying second-hand reduces landfill waste and eases pressure on the environment.

Shopping tips and strategies: Is Black Friday worth it?

Retailers love Black Friday, as it gives them a huge revenue boost to start the winter shopping season. For some customers, Black Friday can also be really handy. If you want to grab some fun Christmas presents at a marked-down rate, or you have your heart set on a specific large ticket product. However, if you’re just a casual shopper, or you want to replace a well-used appliance, you can have a less stressful browsing experience and often get a better price on Back Market.

Protecting your purchases

If you buy an item on Black Friday, most companies will offer the same type of warranties and returns policies that they have in place for the rest of the year. This is the same for both online shopping and in-store purchases. Some stores may also offer money-off on deliveries on or around Black Friday.

At Back Market, we offer a one-year warranty, and 30-day returns policy. You can also get free standard delivery and pay for your purchases in instalments.

H2: Black Friday around the world

According to Forbes, Black Friday originated in the United States as early as the 1970s, and has spread globally from there, being introduced in the UK in 2010. It is now a global shopping phenomenon, introduced to Nigeria and South Africa in 2014, and with increasing popularity in regions of West Asia, such as Saudi Arabia and Lebanon. It is also held across Europe, and more localised versions of the holiday have sprung up in parts of the Middle East and in Mexico.

Retail sales impact of Black Friday

Around Black Friday, many retailers will be keeping a close eye on market trends and on competitor pricing. The National Retail Federation releases sales figures after Black Friday each year, giving brands a good idea of how trends are stacking up. The fact that Black Friday doesn’t fall on the same day every year also means that the shopping season is longer or shorter, depending on the Black Friday start date. This may influence a retailer’s decision-making when it comes to how much to cut prices, or when extending sale dates around Black Friday.

Black Friday vs Cyber Monday?

The main difference between Black Friday and Cyber Monday is of course the timing of the two events. One takes place on Friday and the other on Monday. In addition, Black Friday can take place in physical shops and online, while Cyber Monday is online only. Either way, there are deals to be had on both days. But here's the thing, at Back Market, we offer prices 30% - 50% off the price of new ALL YEAR LONG! 😄 No need to wait until the 29th!

Last year’s Black Friday sales

If you’re unsure whether to shop on Black Friday 2024, but you have some items in mind that you might like to buy, James Pickard’s blog on techradar.com is a helpful resource. Pickard covers tech and retail news, as well as the best deals on new items and subscription offers. For consistently great deals on refurbished goods, you can also hop over to Back Market to price compare our deals with the usual winter sales prices elsewhere.

Black Friday 2024: How to limit your environmental impact on this day?

Black Friday is a commercial event. Retailers usually make more money on Black Friday than most other days of the year. To put it plainly, it’s a day of over-consumption where many goods are delivered around the world, causing massive pollution. 

To avoid over-consumption and limit your impact, avoiding tons of Black Friday purchases is the best way to do good for the planet. However, if you really need a specific product, consider retailers who deliver more environmentally friendly items such as second-hand clothes or clothes made from natural materials. You can also think about refurbished products! There are many ways to limit your online impact on this day, as well as throughout the year.

The bottom line on Black Friday

Black Friday is one of the biggest events in the retail calendar. If you plan to hit the shops, it’s a good idea to go into Black Friday with some research and shopping strategies to help you find great deals on products you need.

At Back Market, we believe that deals on second-hand tech and homeware appliances are great for you and great for the planet. You can find low prices on Back Market anytime and help take pressure off the environment - and your wallet.