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The Lowdown on Apple Black Friday Deals in 2024

Updated on 20 November 2024

Looking for the inside scoop on Apple Black Friday deals? Whether you're contemplating a new iPhone or weighing up a MacBook purchase, we've compiled everything you need to know about navigating the November sales season. Plus, we'll share some insights that might revolutionise how you approach your next Apple purchase.

What Apple Black Friday deals should you expect this year?

Let's rewind to Black Friday 2023 for a moment of clarity. The deals landscape was looking pretty interesting, with some price shifts on Apple products. The iPhone 15 saw a reduction of around £100 according to PriceRunner, while the MacBook Air 13" impressed with a substantial 25% discount, representing significant savings on this popular model. Perhaps most intriguingly, AirPods emerged as the dark horse of the sales season, with older models experiencing discounts of more than 40% at major retailers as reported by TechRadar. There’s a chance we could see similar discounts this year at department stores and Amazon. However, not all Apple products joined the discount party. Figures from Idealo show the iPad Pro 12.9" maintained its steady pricing structure, while PriceRunner’s pricing trend graphs show Apple Watches largely resisted the seasonal markdown trend, keeping their prices relatively consistent throughout November 2023.

Outlet

iPhone 15 (128GB)

MacBook Air 13”(2022)

Apple Watch SE 2

iPad 10.2

AirPods 3rd Gen

Back Market

£496

£701

£161

£118

£105

Amazon UK

£629

£899

£199

£198

£129

Argos

£699

£999

£219

£299

£129

John Lewis

£681

£899

£199

£279

£129

Currys

£699

£996

£219

£299

£149

*Prices last updated 19/11/24 - subject to change

Does Apple do Black Friday sales?

Here's an interesting quirk about Apple's approach to Black Friday – they march to the beat of their own drum. Rather than participating in traditional sales, Apple typically offers gift cards with purchases during the November period instead. Think of it as Apple's alternative take on the Black Friday phenomenon. While other retailers slash prices, Apple maintains its premium positioning while still offering value through store credit. It's a distinctive strategy that aligns with their brand identity.

Cut through the noise with Back Market
Black Friday AirPods deals guide

Is Black Friday the best time to get an Apple deal?

The truth is that Black Friday isn't always the savings bonanza it's cracked up to be. Sure, certain deals can be genuinely impressive, but others might just leave you wanting more. Case in point: figures from Idealo suggest the Apple Watch Series 9 actually saw a price increase during November 2023. What's particularly interesting is that Apple products often see price fluctuations throughout the year, not just during the Black Friday period. That’s knowledge that might come in handy when you’re considering your next purchase! But here’s something new: Back Market is changing the game, with year-round pricing on refurbished Apple tech that often matches or beats Black Friday offers. With discounts reaching up to 50% off new prices, you won’t get sales FOMO.

apple watch series 9 price history from Idealo UK

Shop smarter this Black Friday
Apple Watch Black Friday guide

Should you take advantage of Apple Black Friday sales?

Consider two scenarios. First, you're refreshing multiple browser tabs, cross-referencing prices across 17 retailers and wondering if that 3% difference in pricing truly justifies another hour of comparison shopping. Alternatively, you're calmly browsing Back Market's selection of premium refurbished Apple devices. No pressure, no panic, just the knowledge that the pricing is transparent and competitive year-round. Which scenario sounds more ideal to you?

Here's an overlooked truth: purchasing technology merely because it's on sale rather than because you need it is like downloading an app you’ll never use. It seemed like a good idea at the time but was it really necessary? The best approach is to buy when you actually need something, rather than letting seasonal sales dictate your timing. Even better, choosing refurbished devices is not only better for your wallet, but it’s also a more environmentally responsible way to shop.

Our top Apple tech picks this Black Friday

These top picks are some of our favourite devices that are worth the price tag, no matter what time of year you’re shopping.

AirPods 3rd Gen

With spatial audio and adaptive EQ, these wireless earbuds are perfect for anyone who treats their daily playlist like their personal soundtrack. Their water-resistant design adds practicality to their impressive feature set, making them suitable for everything from commuting to vigorous exercise sessions. 🔹 Noise cancelling 🔹 Dynamic head tracking 🔹 Bluetooth 5.0
airpods gen 3 image
Shop Black Friday AirPods deals

iPhone 13

This previous-generation model still offers a lot of functionality. Housing the impressive A15 Bionic chip, sophisticated camera system and 5G capabilities, the iPhone 13 delivers flagship features without the flagship price tag. Plus, there are lots of quality refurbished units available. 🔹 5G 🔹 IP68 water resistance 🔹 Processor: A15 Bionic chip 🔹 Camera resolution: 12MP dual rear and front cameras 🔹 Display: 6.1" Super Retina XDR 🔹 Battery life: up to 19 hours
iphone 13 image - content media block
Shop Black Friday iPhone 13 deals

MacBook Air 13" (2022)

A masterclass in efficient design, the 2022 MacBook Air combines remarkable processing power with exceptional battery life. With its M2 chip and all-day battery life, this compact energy-efficient laptop is great for both students and professionals. 🔹 2 Thunderbolt 4 ports 🔹 1080p FaceTime HD camera 🔹 Liquid Retina display 🔹 Processor: M2 chip 🔹 Battery life: up to 18 hours 🔹 Ram: 8 GB
macbook air 2022 image
Shop Black Friday MacBook Air deals

Why stress this Black Friday when you have Back Market?
Black Friday MacBook deals guide

Apple Watch SE 2 (2022)

A brilliant blend of fitness companion and productivity tool, this device manages to pack remarkable utility into its compact form factor. It's particularly well-suited for those seeking capabilities such as workout tracking, heart rate, respiratory rate and sleep tracking alongside smart device convenience. 🔹 50-metre water resistance 🔹 Fall and crash detection 🔹 Display: Retina LTPO OLED 🔹 Operating system: watchOS 11 🔹 Battery life: up to 18 hours
apple watch se 2 image
Shop Black Friday Apple Watches

iPad (2021)

Versatility defines this 2021 iPad version, which is like the Swiss Army knife of tablets. Whether used for studying, creativity or entertainment, you get a great balance of functionality and user-friendly design. 🔹 Battery life: 10 hours 🔹 Processor: A13 Bionic chip 🔹 Camera resolution: 12M
ipad 2021 image
Shop Black Friday iPad deals

Apple Black Friday: when will iPhones be available at the best price?

A little tip: it's usually not Black Friday 🤷. Generally iPhone price drops occur when a new model is released which is generally around their annual Apple Events. But to find the best Black Friday iPhone deals around, then read our recommended list here - Apple iPhone Black Friday deals - which iPhone should I buy this Black Friday 2024

Although iPhones are far at the top end of the smartphone price range, Apple iPhones enjoy great popularity worldwide year after year. From the iPhone 8 to the latest iPhone 16, Back Market has the best deals on every model, 365 days a year. There is also a 12-month extra guarantee and a 30-day return policy! A refurbished iPhone has never been so attractive and easy to buy.

🎉 The most popular Apple iPhones with the best price-to-performance ratio now are sure to be the iPhone 13, since the release of the iPhone 16 series at the recent Apple event You can find all iPhones with us.

Shop smarter with Back Market this Black Friday
Black Friday iPhone deals guide

So, should you buy Apple devices this Black Friday?

The truth about Black Friday is that retailers can have a naughty habit of inflating prices in the run-up to the event only to drop them again. This trick can make it seem like you’re getting a much bigger discount than you actually are!

Back Market offers a refreshingly different approach:

  • Discounts of up to 50% compared to new devices all year round

  • A more sustainable way of shopping through the circular economy

  • A 30-day return policy

  • A comprehensive one-year warranty providing peace of mind

Let’s keep it real – while it’s common to see Black Friday Apple discounts, November isn’t the only month you can get great deals on Apple devices.

FAQs

When is the best time to buy Apple products?

While Black Friday can offer good deals, prices can fluctuate throughout the year, so following the sales isn’t always the smartest choice.

How much can you save buying refurbished vs new?

Savings on refurbished tech typically range up to 50% off the retail price of new devices and tech accessories.

Will I get the same quality as buying new?

Each refurbished device goes through cleaning, testing, assessment and replacement of components. Plus, with our warranty, you're covered against defects for a whole year.

Make the better choice with Back Market
Black Friday iPad deals guide

Shop our Apple Black Friday deals

Up to 50% off and more (everyday!)
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Haziq

Written by HaziqTech Expert for Back Market UK, Ireland & Australia

When not fighting the good fight for environmental sustainability, Haziq loves making reviews of everything and anything tech-related.

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